Luxury Beauty E-commerce Platform

Increased revenue and reduced marketing costs.

Go-To-Market

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Retail & Consumer

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Recommendation Systems

Project Overview

AI-driven ad targeting optimized customer segmentation and ad spending for a luxury beauty e-commerce platform, increasing ROI and revenue.

Layman's Explanation

The AI system helps the company find and advertise only to customers likely to buy high-end beauty products, saving money and boosting sales.

Analogy

It’s like a beauty store that only sends personalized offers to shoppers who’ve previously bought premium products, avoiding wasted effort on uninterested customers.

Details

Predictive model using customer and campaign data, integrated with the company’s ad system, and deployed on AWS. This improved the precision of ad targeting, resulting in a 15% revenue increase and a 20% cut in ad expenses.

Project Novelty

Ad targeting improvements using AWS are effective but commonly implemented.

Project Estimates

Timeline:

5 months

Cost:

$175,000

Headcount:

6

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