Boston Consulting Group

Increased customer lifetime value and optimized sales and marketing performance.

Go-To-Market

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Marketing & Advertising

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Recommendation Systems

Project Overview

AI tool for customer management that delivers hyper-personalized recommendations, enhances customer engagement, and optimizes marketing and sales performance.

Layman's Explanation

BCG’s DEEP AI helps companies tailor customer interactions by analyzing data to make personalized recommendations, making it easier to engage and retain customers.

Analogy

Think of it as a personal shopper who knows exactly what a customer needs, suggesting the right products at the perfect time to maximize satisfaction and loyalty.

Details

DEEP AI by BCG X is an AI-powered customer management tool that integrates with existing platforms to enhance customer engagement strategies. It leverages AI to predict customer behaviors, optimize pricing, and deliver real-time cross-selling and upselling opportunities. The tool is modular, allowing companies to adopt the elements they need for their sales and marketing teams, thus promoting a data-driven approach in customer interactions. BCG aims to drive a 40% increase in customer value while reducing customer acquisition costs and enhancing satisfaction and loyalty through highly personalized experiences.

Project Novelty

BCG’s modular, end-to-end AI approach is an advanced solution for hyper-personalized customer management, which is less common at this scale.

Project Estimates

Timeline:

18 months

Cost:

$800,000

Headcount:

12

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