LaunchLabs

Increased ad ROI and improved customer acquisition.

Go-To-Market

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Marketing & Advertising

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Classification

Project Overview

Creating machine learning models to improve ad targeting and lead generation for car dealerships and agencies.

Layman's Explanation

AI analyzes customer data to find people with similar interests, making ads more effective and reaching the right audience.

Analogy

It’s like a smart marketer who knows which people are most likely to enjoy a specific car based on past preferences.

Details

LaunchLabs address data challenges and develop predictive models to enhance lookalike audience accuracy. The models focused on location and brand-specific targeting, such as Honda, to improve conversion rates and ad performance.

Project Novelty

Lookalike audience modeling is common but location-based targeting adds some novelty.

Project Estimates

Timeline:

6 months

Cost:

$200,000

Headcount:

6

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